what we do

About Us

Silicon Highway is a European-centric distribution company specialising in embedded technologies, offering an online platform to facilitate, connect, and cultivate significant business prospects in the ever-evolving landscape of AI embedded solutions.

 

Our journey of empowering electronic designers, manufacturers, and educators across Europe began in 1997. We have been steadfast in delivering comprehensive services, including design assistance, supply chain support, marketing initiatives, and technical sales.

With operational branches in Ireland and the UK, our Irish subsidiary oversees product distribution throughout Europe, enabling us to cater to diverse embedded markets, such as automotive, consumer electronics, industrial applications, medical devices, and the rapidly emerging AI sectors.

We maintain a close-knit relationship with our manufacturers and clients, leveraging our wealth of experience in both technical and marketing domains to ensure that the intended goals of both parties are seamlessly achieved, from initial design concepts to product delivery. We are committed to providing complementary solutions that enrich our extensive European product portfolio.

As a vital distribution partner in the burgeoning NVIDIA embedded market, our online web-store has successfully engaged with over 12,000 European-focused businesses and customers who are actively engaged in the creation and deployment of NVIDIA Jetson edge-based solutions.

who we represent

Clients

Silicon Highway is NVIDIA’s embedded product VAR for Europe. NVIDIA’s Tegra® SoC products are leading ARM based graphics processors which are designed to support the growing embedded and automotive graphics markets.

Meet Jetson, the Platform for AI at the Edge

NVIDIA Jetson with GPU-accelerated parallel processing is the world’s leading embedded AI computing platform. The Jetson portfolio of devices, featuring the new NVIDIA® Jetson AGX Xavier™ delivers more performance and features for autonomous machines and other AI edge devices. Jetson AGX Xavier provides the performance of a GPU workstation in the size and power envelope of typical edge devices to process complex data without relying on network connectivity. AI at the edge is the future of industry, transforming processes in manufacturing, industrial inspection, healthcare, general robotics, and smart cities.

Connect Tech is a hardware design and manufacturing company that specializes in rugged, small form factor solutions. We have a nimble engineering team ready to engage in Custom Design when “off-the-shelf” is not an option. Innovative design is not all we do – we are driven by the belief that custom satisfaction is as important as a quality product. It is Connect Tech’s goal to continue this tradition in the future development of innovative designs and to exceed the expectations of all customers with whom we come into contact.

 

AVerMedia offers hardware and software design services for Jetson platform. Designing carrier boards, embedded systems, and application-ready platforms for NVIDIA Jetson modules, mother boards, video application development SDK, and software design services for Linux BSP, drivers, OpenCV, and VisionWorks.

AVerMedia also specializes in image capturing and video streaming solutions, including video capture cards supporting HDMI/VGA/3G-SDI/Composite video sources, wide temperature support, and battery power design for Jetson platform.

Lumissil Microsystems is a division of Integrated Silicon Solution Inc. (ISSI). Our odyssey at ISSI began with innovative LED drivers that continue to have great impact on many popular products. Through a series of strategic acquisitions, we amassed technologies in touch sensors, audio, microcontrollers, power management, and connectivity; with the goal of becoming best-in-class analog solution provider for automotive, IoT and industrial markets. We deliver a diverse portfolio of high performing, innovative but pragmatic analog semiconductor products. Connecting your next idea to the Analog world of light, touch, sound, power and control.

Auvidea is a global supplier of video encoders, embedded systems and carrier boards mainly based on NVIDIA compute modules. Products are designed and manufactured in-house for excellence: high reliability, wide temperature range, ruggedness, low failure rate and cost efficiency.

ISSI is a technology leader that designs, develops, and markets high performance integrated circuits for the following key markets: (i) automotive, (ii) communications, (iii) digital consumer, and (iv) industrial and medical. Our primary products are high speed and low power SRAM and low and medium density DRAM. The Company also designs and markets NOR flash products and high performance analog and mixed signal integrated circuits.

News:
ISSI Introduces Automotive Grade 256Mb SPI NOR Flash with 166 MHz Multi I/O SPI and DTR modes
ISSI launches the Next Generation family of Matrix FxLED Driver ICs
4Gbit DDR4 DRAMExtended Temperature Range Targeting Industrial, Automotive, and Communications Markets

e-con Systems, NVIDIA’s Preferred partner, is a pioneer in delivering high-quality cameras for the NVIDIA Jetson Development kits. Backed by the world’s leading embedded AI computing platform, we regularly launch many MIPI CSI-2 Jetson cameras that guarantee high performance while ensuring low-power consumption.

e-con Systems provides end-to-end camera solutions for NVIDIA’s Jetson Xavier NX, AGX Xavier, Nano and TX2 Developer kits that raise the bar on powering next-generation intelligent machines with end-to-end autonomous capabilities, along with cost-efficient embedded IoT applications. From surgical robots and drones to autonomous navigation systems and 3D reconstruction procedures, we offer solutions that matter such as synchronized multiple camera setups, low light, HDR and improved depth mapping accuracy.

Allxon is an NVIDIA Jetson preferred SaaS partner with full hardware and software integration. By providing industry-focused edge AI remote device management solutions.

Allxon’s edge device management solution simplifies and optimizes business operations management by bonding together the AI/IoT ecosystem: hardware (IHV), software (ISV), and service providers (SI/MSP). As an ecosystem bonder, Allxon is the spark that ignites fast, seamless connectivity to keep all systems ON.

AI-BLOX delivers modular hardware for edge intelligence applications

AI-Blox wants to make edge technology easy. They believe edge technology can democratise the use of AI. But edge intelligence requires specific hardware and we experienced that a lot of new edge AI applications suffer on the hardware elements, resulting in suboptimal hardware solutions. Also knowing that the tooling landscape is still immature, and that there often is a knowledge gap between software-hardware, they have noticed a loss of time & energy in the teams they have worked with.

They know hardware can be hard, but believe this should not be the case and therefore they provide modular hardware blocks to accelerate your edge AI application rollout. Typically reducing 50% of the time spent on hardware selection, configuration & setup & maintenance.

REBOTNIX is at the forefront of providing industrial solutions across sectors such as smart city infrastructure, energy, recycling, and manufacturing. Its offerings include comprehensive software and hardware platforms that not only facilitate computer vision but also enable long-term analytics and automation for a broad spectrum of applications.

This collaboration is designed to make NVIDIA Metropolis Microservices for Jetson accessible to businesses looking to incorporate edge AI into their solutions or workflows, simplifying the process and limiting the requirement for previous expertise in the field.

REBOTNIX GUSTAV-i AI edge devices are pre-loaded with the NVIDIA Metropolis Microservices and REBOTNIX SDK.

Providing a rich suite of optimized tools and drivers right out of the box for immediate use, as well as an application catogue with ready-to-go licensed AI models.

SILICONHIGHWAYDIRECT.COM

 

We are NVIDIA’s key distributor for selling Jetson Development kits/ Modules with in Europe, through our online platform siliconhighwaydirect. As well as selling all NVIDIA JETSON Development boards and Module editions, we also stock number of elite partner jetson related components.

NVIDIA JETSON – Hardware For Every Situation

 

The AI Platform for Autonomous Machines High-performance, low-power NVIDIA Jetson modules give you real-time artificial intelligence (AI) performance where you need it most—at the edge. Processing of complex data can now be done on-board small, power-efficient devices, so you can count on fast, accurate inference in network-constrained environments.

NVIDIA Jetson developer kits and modules, together with NVIDIA JetPack SDK, provide everything you need to develop and deploy applications for multiple use cases using one unified software architecture. This dramatically reduces software development costs and gives you a scalable AI strategy for autonomous machines.AI at the edge unlocks tremendous potential in everything from healthcare to manufacturing to agriculture—and beyond.

Interested in our embedded range of products or would like to discuss large quantity business, contact  enquiries@siliconhighway.com.

Jetson AGX Orin Developer Kit

Next-Level AI Performance for Next-Gen Robotics

Develop the next generation of autonomous machines.

 

The NVIDIA  Jetson AGX Orin Developer Kit makes it easy to get started with Jetson Orin. Compact size, lots of connectors, and up to 275 TOPS of AI performance make this developer kit perfect for prototyping advanced AI-powered robots and other autonomous machines.

 

The developer kit includes a Jetson AGX Orin module, and can emulate all the Jetson Orin modules. It supports multiple concurrent AI application pipelines with the NVIDIA Ampere GPU architecture, next-generation deep learning and vision accelerators, highspeed IO, and fast memory bandwidth. Now you can develop solutions using your largest and most complex AI models to solve problems such as natural language understanding, 3D perception, and multi-sensor fusion.

 

Jetson runs the NVIDIA AI software stack, and use-case specific application frameworks are available, including Isaac for robotics, DeepStream for vision AI, and Riva for conversational AI. You can save significant time with NVIDIA Omniverse Replicator for synthetic data generation (SDG), and by using NVIDIA TAO toolkit to fine-tune pretrained AI models from the NGC catalog.

 

Jetson ecosystem partners offer additional AI and system software, developer tools, and custom software development. They can also help with cameras and other sensors, as well as carrier boards and design services for your product.

With the computing capability of more than eight Jetson AGX Xavier systems in a developer kit that integrates the latest NVIDIA GPU technology with the world’s most advanced deep learning software stack, you’ll have the flexibility to create the next generation of AI solutions.

Interested in our embedded range of products or would like to discuss large quantity business, contact  enquiries@siliconhighway.com.

ROBOT NANO HAND

Ever wanted to build a humanoid robot? ……… Well now you can!

INTRODUCING THE ROBOT NANO HAND

 

Get started with the robot nano hand – 3d print and build this state of the art humanoid hand with tendon driven fingers that flex and spread and an AI vision system worthy of any droid.

Once you have assembled your new handy desk top companion, program and run a hand gesture recognition demo, learn how to code and customize your own pose, all utilizing the inner palm camera.

The robot nano hand gives you the experience needed to understand the complexity of robotic design and the human form, create and build a humanoid robotic hand, and learn how to program and run a smart AI application.

Powered by the NVIDIA Jetson Nano Development kit, a powerful, easy-to-use, mini AI computer that lets you run multiple neural networks in parallel. It’s the perfect, portable solution for any project using image classification, object detection, segmentation, speech processing, and more.

The Robot Nano Hand is an open source project, designed and created by Rob Knight from therobotstudio, co-developed by Silicon Highway, and brought to life by Codethink.

Allxon Device Management Solutions

Allxon Device Management Solutions (Allxon DMS) is a ready-to-use and easy-to-integrate SaaS, providing simple and easy-to-navigate device management services for SI & MSPs. With just one Allxon DMS account, business can not only save time on resolving device issues but also save money on labor costs and operation costs.

 

Manage Scattered Devices on A Single Unified Portal

With the rapid spread of new technology, more and more businesses with edge devices are marking their way around the globe. Allxon makes it possible for these businesses to remotely manage widespread edge devices on a single unified portal.

 

What if You Could Manage 100,000 Devices Globally on 1 Single Platform?

Allxon brings in-band and out-of-band remote device management services to all edge devices to help businesses save on time and cut out exponential labor costs. By simply navigating on an easy-to-use single cloud portal, businesses can effortlessly optimize and streamline their services.

 

Why RMM is Important for NVIDIA Jetson Edge AI Devices

 

 

OTA

Save time and labor costs by remotely mass updating multiple edge AI devices, in just a few minutes.

Device Log

Remotely collect and download device logs instantly to keep records of system performances and to make troubleshooting potential system errors easier to resolve.

Power Cycling

Remotely reboot edge devices on Allxon Portal to bring devices back to a working state.

GPU Performance

Stay informed on important details such as your GPU utilization and memory usage to ensure your services run at an optimal level.

Try For Free ! 90 Days Trial 

Sign up and register, connect device and install software, activate using our code below.

Register with our exclusive code:

H4B-N4Y-KL9

I AM A VISIONARY, A HEALER, A CREATOR, AND SO MUCH MORE.

i am ai

POWERING CHANGE WITH AI AND DEEP LEARNING

AI doesn’t stand still. It’s a living, changing entity that powers change throughout every industry across the globe. As it evolves, so do we all. From the visionaries, healers, and navigators to the creators, protectors, and teachers. It’s what drives us today. And what comes next.

MEET THE AI INNOVATORS

Meet the innovators of the fourth industrial revolution.

Learn more >

AI ACROSS INDUSTRIES

AI is happening now, for every industry.

Learn More >

DEEP LEARNING SOLUTIONS

Solve life’s greatest problems with deep learning.

Learn More >

MEET THE AI INNOVATORS

Explore deep learning resources, from A to Z.

Learn More >

Get, learn, Build AI

Do you want to get started with AI but don’t know how? It’s easier than you think, and we’ll give you the tools and inspiration to get you up and running fast. NVIDIA makes AI accessible to everyone, from professionals and researchers to students and hobbyists. See how AI can transform your product or project with these three easy steps.

GET AI

Grab your Jetson Nano Developer Kit— a powerful, easy-to-use, mini AI computer that lets you run multiple neural networks in parallel. It’s the perfect, portable solution for any project using image classification, object detection, segmentation, speech processing, and more.

Don't have a Nano yet? Get one!

LEARN AI

Take our free, self-paced Deep Learning Institute course for beginners online. You’ll learn to collect image data and use it to train, optimize, and deploy AI models for custom tasks like recognizing hand gestures, and image regression for locating a key point in an image. You can even use Jupyter notebooks on your Jetson Nano to build a deep learning classification project with computer vision models. And you’ll earn a certificate upon completion.

Whether you’re starting in AI or just wanting to brush up on your skills to keep with the latest tech, we’ve got you covered.

BUILD AI

Armed with a Jetson Nano and your newfound skills from our DLI course, you’ll be ready to see where AI can take your creativity. Train a neural network on collected data to create your own models and use them to run inference on Jetson Nano. Build an autonomous bot, a speech recognition device, an intelligent mirror, and more.

Need inspiration? Check out the projects from our Developer and Partner Communities.

Explore projects

Join us at Smart City Expo World Congress 23, The world’s biggest and most influential event on urban innovation – 7-9 NOV 2023 | BARCELONA – Hall 1 stand D80

Silicon Highway, a leading distributor specializing in NVIDIA embedded computing and artificial intelligence (AI) technology solutions, is excited to reveal its presence at the Smart City Expo World Congress 2023.

The event will be held from 7 – 9 NOV 2023, BARCELONA GRAN VIA VENUE, specifically at Hall 1 Stand D80.

Smart City Expo 2023 will be the biggest to date, and will show the world the smart solutions shaping this new era — those currently helping cities thrive and creating safer, greener, and more efficient urban spaces. A unique showcase of proven implementations accelerating a smart, human-centric urban revolution. It’s time to go beyond dreams and inspiration.

    Silicon Highway (UK) Ltd.

      •  Calleva Park, Saturn House, Aldermaston,
        Reading RG7 8DA

     

    Silicon Highway (Ireland) Ltd.

      • The View, Marina Village, Malahide,
        Co. Dublin, K36 CX99, Ireland

     

    1. Introduction

    1.1 We are committed to safeguarding the privacy of our website visitors and customers.

    1.2 This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and customers; in other words, where we determine the purposes and means of the processing of that personal data.

    1.3 We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.

    1.5 In this policy, “we”, “us” and “our” refer to Silicon Highway Limited. For more information about us, see Section 19.

    2. How we use your personal data

    2.1 In this Section 2 we have set out:

    (a)the general categories of personal data that we may process;

    (b)the purposes for which we may process personal data; and

    (c)the legal bases of the processing.

    2.2 We may process data about your use of our website and services (“usage data”). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is Google Analytics. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services.

    2.3 We may process your account data (“account data”). The account data may include your name and email address. The source of the account data is you or your employer. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

    2.4 We may process your personal data that are provided in the course of the use of our services (“service data”). The service data may include your name, address, telephone number and e-mail address. The source of the service data is you or your employer. The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

    2.5 We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data”). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent.

    2.6 We may process information relating to our customer relationships, including customer contact information (“customer relationship data”). The customer relationship data may include your name, your employer, your job title or role, your contact details, and information contained in communications between us and you or your employer. The source of the customer relationship data is you or your employer. The customer relationship data may be processed for the purposes of managing our relationships with customers, communicating with customers, keeping records of those communications and promoting our products and services to customers. The legal basis for this processing is our legitimate interests, namely the proper management of our customer relationships.

    2.7 We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website (“transaction data”). The transaction data may include your contact details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely the proper administration of our business.

    2.8 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data”). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent.

    2.9 We may process information contained in or relating to any communication that you send to us (“correspondence data”). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

    2.10 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

    2.11 We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

    2.12 In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

    2.13 Please do not supply any other person’s personal data to us, unless we prompt you to do so.

    3. Automated decision-making

    3.1 We will not use your personal data for the purposes of automated decision-making.

    4. Providing your personal data to others

    4.1 We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy. Information about our group of companies can be found at www.siliconhighway.co.uk.

    4.3 We may disclose your customer relationship data to our suppliers or subcontractors insofar as reasonably necessary for to fulfill our contractual obligations to them to support our contractual obligations to you.

    4.4 Financial transactions relating to our website and services may be handled by our payment services provider, Paypal. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers’ privacy policies and practices at https://www.paypal.com/en/webapps/mpp/ua/privacy-full.

    4.5 We may disclose your enquiry data to one or more of those selected third party suppliers of goods and services identified on our website for the purpose of enabling them to contact you so that they can offer, market and sell to you relevant goods and/or services. Each such third party will act as a data controller in relation to the enquiry data that we supply to it; and upon contacting you, each such third party will supply to you a copy of its own privacy policy, which will govern that third party’s use of your personal data.

    4.6 In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

    5. International transfers of your personal data

    5.1 In this Section 5, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA).

    5.2 We and our other group companies have offices and facilities in the UK and Republic of Ireland. The European Commission has made an “adequacy decision” with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards.

    6. Retaining and deleting personal data

    6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

    6.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

    6.3 We will retain your personal data as follows:

    (a)all categories of personal data will be retained for a minimum period of 2 years, and for a maximum period of 5 years.

    6.5 Notwithstanding the other provisions of this Section 6, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

    7. Security of personal data

    7.1 We will take appropriate technical and organisational precautions to secure your personal data and to prevent the loss, misuse or alteration of your personal data.

    7.2 We will store all your personal data on secure servers, personal computers and mobile devices, and in secure manual record-keeping systems.

    7.4 Data relating to your financial transactions that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.

    7.5 You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

    7.6You should ensure that your password is not susceptible to being guessed, whether by a person or a computer program. You are responsible for keeping the password you use for accessing our website confidential and we will not ask you for your password (except when you log in to our website).

    8. Amendments

    8.1 We may update this policy from time to time by publishing a new version on our website.

    8.2 You should check this page occasionally to ensure you are happy with any changes to this policy.

    8.3 We may notify you of significant changes to this policy by email.

    9. Your rights

    9.1 In this Section 9, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

    9.2Your principal rights under data protection law are:

    (a)the right to access;

    (b)the right to rectification;

    (c)the right to erasure;

    (d)the right to restrict processing;

    (e)the right to object to processing;

    (f)the right to data portability;

    (g)the right to complain to a supervisory authority; and

    (h)the right to withdraw consent.

    9.3 You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.

    9.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

    9.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

    9.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

    9.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

    9.8 You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

    9.9 You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

    9.10 To the extent that the legal basis for our processing of your personal data is:

    (a) consent; or

    (b) that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,

    and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

    9.11 If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

    9.12 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

    9.13 You may exercise any of your rights in relation to your personal data by e-mailing us at gdpr@siliconhighway.com.

    10. Third party websites

    10.1 Our website includes hyperlinks to, and details of, third party websites.

    10.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.

    11. Personal data of children

    11.1 Our website and services are targeted at persons over the age of 13.

    11.2 If we have reason to believe that we hold personal data of a person under that age in our databases, we will delete that personal data.

    12. Updating information

    12.1 Please let us know if the personal information that we hold about you needs to be corrected or updated.

    14. About cookies

    14.1 A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.

    14.2 Cookies may be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a web browser and will remain valid until its set expiry date, unless deleted by the user before the expiry date; a session cookie, on the other hand, will expire at the end of the user session, when the web browser is closed.

    14.3 Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from cookies.

    15. Cookies that we use

    15.1 We use cookies for the following purposes:

    (a) authentication – we use cookies to identify you when you visit our website and as you navigate our website;

    (b) status – we use cookies to help us to determine if you are logged into our website;

    (c) shopping cart – we use cookies to maintain the state of your shopping cart as you navigate our website;

    (d) security – we use cookies as an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally;

    (f)analysis – we use cookies to help us to analyse the use and performance of our website and services; and

    (h)cookie consent – we use cookies to store your preferences in relation to the use of cookies more generally.

    16. Cookies used by our service providers

    16.1 Our service providers use cookies and those cookies may be stored on your computer when you visit our website.

    16.2 We use Google Analytics to analyse the use of our website. Google Analytics gathers information about website use by means of cookies. The information gathered relating to our website is used to create reports about the use of our website. Google’s privacy policy is available at: https://www.google.com/policies/privacy/.

    16.4 We use Volusion to provide our online shopping platform. This service uses cookies for checking that you are logged in and to handle transactions. You can view the privacy policy of this service provider at www.volusion.com.

    17.Managing cookies

    17.1Most browsers allow you to refuse to accept cookies and to delete cookies. The methods for doing so vary from browser to browser, and from version to version. You can however obtain up-to-date information about blocking and deleting cookies via these links:

    (a)https://support.google.com/chrome/answer/95647?hl=en (Chrome);

    (b)https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);

    (c)http://www.opera.com/help/tutorials/security/cookies/ (Opera);

    (d)https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);

    (e)https://support.apple.com/kb/PH21411 (Safari); and

    (f)https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).

    17.2Blocking all cookies will have a negative impact upon the usability of many websites.

    17.3If you block cookies, you will not be able to use all the features on our website.

    19.Our details

    19.1This website is owned and operated by Silicon Highway Limited.

    19.2We are registered in England and Wales under registration number 03343947 and our registered office is at 9A FRIERN WATCH AVENUE, LONDON, N12 9NX.

    19.3Our principal place of business is at 2b Saturn House, Calleva Park, Aldermaston, Berkshire RG7 8HA.

    19.4You can contact us:

    (a)by post, to the postal address given above;

    (b)using our website contact form;

    (c)by telephone, on the contact number published on our website; or

    (d)by email, using the email address published on our website from time to time.

    22.Data protection officer

    22.1Our data protection officer’s contact details are: gdpr@siliconhighway.com.

    23. Anti-Bribery and Corruption

    23.1 We take a zero- tolerance approach to bribery and corruption. We are committed to acting professionally, fairly and with integrity in all our business dealings and relationships wherever we operate and implementing and enforcing effective systems to counter bribery.

    Silicon Highway LTD © 2021. All Rights Reserved.